Is Nike Bigger Than Adidas
There is no doubt that Nike is a giant in the sports apparel industry. But is it bigger than Adidas?
Adidas has a long and rich history in the sports industry. The company was founded in 1949 by Adolf Dassler, and has been a leading brand in sports marketing and apparel ever since.
Nike, on the other hand, was founded in 1964 by Bill Bowerman and Phil Knight. The company took off in the late 1970s and early 1980s, and has been the dominant player in the sports apparel market ever since.
So which company is bigger? It’s difficult to say for certain. Nike is certainly the bigger brand, but Adidas has a larger market share. In terms of revenue, Nike pulled in $30.6 billion in 2017, while Adidas generated $22.3 billion.
However, when you look at market share, Adidas is the clear leader. The company has a market share of 11.8%, while Nike has a market share of just 10.9%.
So which company is bigger? It’s a close call, but Adidas is probably the bigger brand. The company has a larger market share, and is growing faster than Nike. However, Nike is still the dominant player in the industry, and is likely to remain so for the foreseeable future.
