What Is Converse
What Is Converse?
Converse is an American shoe company that primarily manufactures basketball shoes. It has been a subsidiary of Nike, Inc. since 2003.
The company was founded in 1908 by Marquis Mills Converse and has been owned by a number of different corporations throughout its history. Converse was a leading manufacturer of basketball shoes throughout the 20th century, and today is best known for its iconic “Chuck Taylor All-Stars” sneakers.
The company has faced financial difficulties in recent years, and in 2003 was sold to Nike for $305 million. Nike has since closed or relocated most of Converse’s manufacturing facilities, and the company now focuses primarily on marketing and sales.
Today, Converse is a subsidiary of Nike, Inc. and focuses primarily on marketing and sales. The company’s iconic Chuck Taylor All-Stars sneakers are still popular among basketball enthusiasts and casual wearers alike. In recent years, Converse has faced financial difficulties, but Nike has remained committed to the brand.