Who Is Reebok
Reebok is a footwear and apparel company, founded in 1958 in the United Kingdom. The company was originally called J.W. Foster and Sons, after its founder Joseph William Foster. In 1960, the company began producing shoes for athletes, which led to the company’s current name, Reebok. The company has a wide range of products, including shoes, clothing, and accessories for men, women, and children.
Reebok is a subsidiary of the German company Adidas, which bought the company in 2005. Reebok has a number of high-profile sponsorships, including agreements with the National Football League (NFL), the National Basketball Association (NBA), and CrossFit.
Reebok’s popularity surged in the early 1980s, thanks in part to the company’s sponsorship of the 1984 Olympic Games. The company’s shoes were worn by athletes such as Carl Lewis and Jackie Joyner-Kersee. Reebok has also been involved in a number of marketing campaigns, including the “I Am What I Am” campaign in the early 2000s.
Today, Reebok is a well-known brand around the world and continues to produce popular shoes and apparel for athletes and everyday consumers.